new Delhi. walmart’s Flipkart unit is set to intro- duce a free video streaming service to draw new users from small towns and cit- ies in India and take on rival Amazon’s Prime Video service. Flipkart is eyeing the next 200 million consumers who are coming online. The com- pany believes that most con- sumers are introduced to the internet through online vid- eos. Hence, video content and entertainment could play a big role in getting consumers to come and buy online. “We believe that great con- tent, if made available to a wider base of consumers, especially the ones who are new to e-commerce but not internet, can bring them on board on an everyday basis and help take away any anxiety that they may have towards online shopping,” Flipkart group chief executive Kalyan Krishnamurthy said in a state ment on Monday at the launch of Flipkart Videos, a curated range of movies, shows and entertainment series. Custom- ers, he added, should not pay extra for premium content. The video conten...